SHARP DRESSED ANYBODY: Why Public Image, Personal Appearance And Reputation Are EVERYTHING by Right As Rain Publishing

Author:Right As Rain Publishing [Right As Rain Publishing]
Language: eng
Format: epub
Publisher: Right As Rain Publishing
Published: 2015-04-23T16:00:00+00:00

Importance of Corporate Reputation

The ever-growing significance of corporate repute is influenced by multiple factors such as the changing nature of market and general social environment. The complexity of change forces different companies to alter their business strategies with the changing market in order to maintain survival and for continuous competitiveness. Globalization is another huge factor in this matter that has give rise to various kinds of programs focused entirely upon corporate images. The companies develop such programs to improve their reputations along with the broadening of their horizons to distant market places.

Another relating factor is corporate expansion of international nature. Domestic acquisitions are similar to internationalization in this matter as well. The current situation of corporate image is stimulated primarily by the societal expectations from corporations. Corporate social responsibility has become more of a necessity for every company to achieve success. A condition of such is similar to the kind of role expected from the upper class. This only adds to the need for a certain kind of public image and appearance from them. In order to achieve tremendous benefits from the market, companies are required to recognize the importance of CSR.

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